Your data, your choice.
We take privacy seriously — not just because the law says so, but because transparency is part of who we are. This page explains how Earthy Tabs collects, uses, and protects your personal information.
Privacy Policy
Last updated: October 2025 — Version 1.0
1. Who we are
Earthy Tabs Pty Ltd ("Earthy Tabs", "we", "us", or "our") operates the website www.earthytabs.com and related platforms including the Earthy Platform and Impact Calculator.
We design, sell, and distribute dissolvable cleaning tablets and sustainability tools for commercial and domestic clients.
If you have any privacy-related questions, please contact us:
2. What this policy covers
This Privacy Policy outlines how we collect, use, store, and disclose your personal information.
It applies to all interactions with Earthy Tabs — including:
- •Visiting our website or online store.
- •Using the Earthy Platform, Impact Calculator, or Deal Assist tools.
- •Communicating with us via email, chat, or social media.
- •Participating in pilots, events, or affiliate/partner programs.
Compliance: We comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth), and where relevant, the General Data Protection Regulation (GDPR).
3. What information we collect
We collect only the information necessary to provide our products and services effectively.
A. Information you provide directly
When you interact with us, we may collect:
- •Contact details: name, company, email, phone number.
- •Business information: industry, facility type, or procurement data (for quote requests or pilots).
- •Billing and shipping details: address, payment method (processed securely via third-party gateways).
- •Account details: login credentials, preferences, and feedback.
- •Survey and event data: responses, testimonials, and media (only with consent).
B. Information we collect automatically
When you browse our site, we automatically collect:
- •Device and browser information.
- •IP address and location (approximate).
- •Pages viewed, time on site, and referral source.
- •Cookies or analytics identifiers (used to improve site performance and marketing relevance).
C. Information from third parties
We may receive limited data from:
- •Payment processors (for transaction verification).
- •Logistics partners (for delivery tracking).
- •Affiliate or partner platforms (for commission validation).
- •Social media integrations (if you interact through LinkedIn, Instagram, or others).
Important: We do not buy, sell, or trade personal information.
4. How we use your information
We use personal information only for legitimate business purposes, including:
| Purpose | Examples |
|---|---|
| Fulfilling orders | Process payments, ship goods, provide invoices. |
| Customer support | Respond to queries, handle returns, and warranty claims. |
| Account management | Maintain vendor, partner, or customer accounts. |
| Marketing communications | Send updates, offers, and product news (only with opt-in consent). |
| Improving our platform | Analyse website usage and optimise user experience. |
| Legal and compliance | Maintain records to comply with tax, audit, and legal requirements. |
Transparency: If we use your information for any other purpose, we'll clearly explain and seek your consent first.
5. Legal basis for processing (GDPR only)
For EU and UK users, we process your data under one or more of the following bases:
- •Contract: when processing is necessary to deliver what you've purchased or requested.
- •Legitimate interest: to operate and improve our business securely.
- •Consent: for optional marketing or analytics.
- •Legal obligation: when required by law.
Your rights: You can withdraw your consent at any time by emailing privacy@earthytabs.com.
6. How we store and protect your data
We take security seriously.
- •All personal data is stored on secure servers using encrypted connections and role-based access controls.
- •Payment details are processed via PCI-DSS compliant third-party providers (e.g., Stripe, PayPal).
- •We do not store full credit card numbers on our servers.
- •Backups are encrypted and stored securely in Australia or other jurisdictions with comparable protections.
7. Data retention
We retain your information only for as long as necessary to fulfil the purpose it was collected for, or as required by law. When data is no longer needed, it is securely deleted or anonymised.
8. Sharing your information
We do not sell or rent your information.
We may share limited data with trusted partners who help us run our operations, including:
- •Payment processors and logistics providers.
- •IT, analytics, or CRM service providers.
- •Auditors, legal advisors, or regulatory authorities (if required).
Protection: All third parties are contractually bound to protect your information and use it only for the intended purpose.
9. Cookies and analytics
Earthy Tabs uses cookies and similar technologies to improve performance and personalisation.
We use:
- •Essential cookies for secure checkout and site functionality.
- •Analytics cookies (e.g., Google Analytics) to measure usage and improve content.
- •Marketing cookies (optional, consent-based) for retargeting and ad optimisation.
Control: You can manage or disable cookies in your browser settings.
More detail: See our Cookie Notice → for more detail.
10. International data transfers
Some of our third-party partners may process data outside Australia (e.g., analytics or cloud storage). We ensure all partners operate under equivalent data protection standards, and all transfers comply with the APPs and GDPR safeguards (such as Standard Contractual Clauses).
11. Your rights
Depending on where you live, you may have the right to:
- •Access a copy of your personal information.
- •Correct or update inaccuracies.
- •Request deletion of your data ("right to be forgotten").
- •Withdraw consent for marketing communications.
- •Request data portability (export).
How to exercise your rights: To exercise these rights, email privacy@earthytabs.com and include "Privacy Request" in the subject line. We will respond within 30 days of receiving your request.
12. Children's data
Our website and services are designed for adults and business users. We do not knowingly collect personal information from children under 16 years old.
Report immediately: If you believe a child has provided us with personal data, please contact us immediately and we'll remove it.
13. Third-party links
Our site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites — please review their policies before sharing information.
14. Policy updates
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal obligations. The latest version will always be posted on this page with a revision date.
Last updated: October 2025 — Version 1.0
15. Contact us
If you have questions, concerns, or complaints about how we handle your data, please contact:
Regulatory authority: If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
This policy is effective as of October 2025 and may be updated from time to time.